Brand Strategy
Maximise Growth through Strategic Positioning.
Real-world tested strategies for impactful, results-driven brand growth.
We bring unmatched value to brands through a blend of strategic insights and firsthand experience as hospitality owners and operators. Our solutions are not only ideas but tried and tested in real-world settings. We understand the challenges of the industry because we’ve walked the same path, offering practical, results-driven strategies that ensure growth and success. From concept to execution, we partner with you to deliver solutions that drive growth and maximise ROI.
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We facilitate expert-led workshops to foster innovation and help you ideate new brand concepts, refining strategies for success:
Key takeoutsCustomised ideation sessions for brand brainstorming and strategy development.
Collaborative workshops focusing on business objectives, roadmaps and creative solutions.
Expert guidance on industry trends and market opportunities.
Actionable insights and strategic direction post-workshop.
Team alignment on brand goals, vision, and strategies.
Development of tangible brand concepts ready for execution.
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We provide in-depth analysis and modelling to assess the viability of new concepts, helping you make informed business decisions.
Key takeoutsMarket feasibility studies for new projects or expansions.
Financial modelling and ROI projections.
Risk assessment and mitigation strategies.
Market research and demand forecasting.
Scenario planning and resource allocation recommendations.
Investor pitch materials and business case development.
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We develop tailored strategies that align your brand with long-term business goals, driving growth in hospitality, B2B, and B2C markets.
Key takeoutsComprehensive brand audits and market analysis.
Brand vision, mission, and value proposition development.
Competitive landscape assessment.
Long-term brand growth plans and roadmaps.
Strategic recommendations for business expansion.
Alignment of brand goals with customer needs and market trends.
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Our targeted campaigns build strong brand recognition, engaging your audience and increasing visibility across multiple platforms.
Key takeoutsBrand awareness campaigns tailored to specific markets.
Multi-platform strategies (digital, social media, and offline channels).
Influencer and partnership marketing strategies.
Content creation and storytelling for brand recognition.
Paid advertising and media buying strategies.
Analytics and reporting on campaign effectiveness.
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We identify and refine your brand’s unique place in the market, ensuring it stands out to attract your ideal audience.
Key takeoutsMarket positioning frameworks and SWOT analysis.
Unique selling proposition (USP) development.
Competitive positioning strategies to differentiate your brand.
Consumer segmentation and targeting strategies.
Market-entry strategies for new or evolving brands.
Tailored messaging for each audience segment.
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We design seamless customer experiences, guiding guests and clients through every touchpoint from awareness to loyalty.
Key takeoutsCustomer journey mapping and experience design.
Identification of key touchpoints for customer engagement.
Omnichannel strategy development (online and offline).
Personalization strategies for enhanced customer experiences.
Loyalty program development and retention strategies.
Data-driven insights into customer behaviors and preferences.
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We integrate marketing strategies with sales efforts to drive conversions, boost revenue, and foster long-term relationships.
Key takeoutsSales funnel optimisation and conversion rate analysis.
Integrated marketing and sales strategies.
Development of lead generation and nurturing campaigns.
Sales enablement tools and resources.
CRM integration and automation strategies.
Performance tracking and KPIs to measure success.
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We help you identify the ideal locations for your business by leveraging our expertise in market trends and property analysis, ensuring your brand thrives in the right environment.
Key takeoutsComprehensive site analysis and location scouting.
Lease negotiations and advisory services.
Market research and demographic analysis for target areas.
Property comparisons to assess suitability and growth potential.
Access to prime locations for retail, hospitality, and commercial ventures.
Long-term lease planning and exit strategy development.
Integration of brand goals with site selection for maximum visibility and success.
Tentang BrandWorks
BrandWorks is a multi-disciplinary design studio delivering strategic solutions for FMCG, hospitality, commercial property, and retail. With offices in Melbourne, Newcastle, Jakarta, Bangkok and Shanghai, our unique approach stems from firsthand business management, ownership, and operational experience. We create intelligent, innovative designs that drive client success, fostering a global business community built for lasting impact.
Let’s bring the extraordinary to life.