Transforming Brands with Strategic, Innovative Design.

At BrandWorks, our team approach every project with an open mindset, fostering creativity and innovation to deliver transformative design solutions. Our team is committed to pushing boundaries, ensuring your brand stands out and thrives in a competitive market.

  • We see a world that others don’t, where what we design today has an impact on what we enjoy tomorrow.

  • Building a global community of business leaders and changemakers.

    Design circle of strategic thinkers and creative makers in the business of building a global business community who see their brands advancing the quality of tomorrow.

  • Bring the Extraordinary to Life.


    From Unloved to Loved

    Unnoticed to the Noticed

    Overlooked to Revered

    Misunderstood to Like-minded

    Old news to Trending now...

  • Yes we can

    We empower a community of creatives to believe, ‘yes we can’, so we can achieve the extraordinary. We have a growth mindset, where we see challenges as an opportunity to learn, embrace effort as the pathway to mastery, persist in the face of obstacles and view critical feedback as useful.


    Heart of service
    Our mission is to help our clients grow and realise their own vision. Each and every client we choose to serve comes under our guidance and protection in helping them to achieve their vision.


    Harvest for success
    We don’t leave our clients in mediocrity. We help them see beyond the horizon, always thinking what’s best for them. We embrace their entrepreneurial spirit, so commercial viability and sustainability in business is a collective responsibility. It’s what fuels us to sustain, grow and create valuable outcomes so they can see success.


    Anchor & Twist

    We see through a different lens by asking how we can make the familiar new again. We problem solve and are learning how to push the boundaries of what is possible. We use the five senses to inform the design thinking so that our work resonates with our clients and has a lasting impact with their customers. We aim for that aha moment when the client recognises the elegance in the balance between the aesthetic and the functional of our design.

Pendiri

Eleena-Tan-BrandWorks

Eleena Tan

CEO & Co-founder, F&B-Retail

Eleena, born into the world of food, discovered her passion for entrepreneurship and hospitality early on. With experience at multinationals like Nestle, Spotless Group, and Accor Hotels, she specialises in innovative, commercially viable, and sustainable hospitality concepts, bringing expertise in operations, retail consulting, and master planning. Eleena's visionary approach transforms brands through placemaking, communications, and digital marketing.

Watch Eleena

Michael-Tan-BrandWorks

Michael Tan

Co-founder, Creative Director

Michael brings over 20 years of expertise in brand, interiors, and digital, having worked with Fortune 500 companies across various industries. He focuses on consumer engagement, driven by trends, behaviors, and market insights. Michael believes hands-on research is key to understanding customers, working with 7-Eleven, Carlton & United Breweries, Rolld Vietnamese, St Ali Coffee, Ford and Kraft Foods.

Watch Michael


Tentang BrandWorks

BrandWorks is a multi-disciplinary design studio delivering strategic solutions for FMCG, hospitality, commercial property, and retail. With offices in Melbourne, Newcastle, Jakarta, Bangkok and Shanghai, our unique approach stems from firsthand business management, ownership, and operational experience. We create intelligent, innovative designs that drive client success, fostering a global business community built for lasting impact.

Let’s bring the extraordinary to life.